Building community online

A fascinating article about community management at Flickr, but many of the points made in Nasty as they wanna be? Policing Flickr.com could as well be applied to virtual worlds as well.

The essence of Champ’s job, she says, boils down to defending this imprecise but holy “spirit of Flickr.” Indeed, imprecision is an art here. The list of community guidelines is an assortment of lawyer-vexing instructions like “Don’t be creepy. You know the guy. Don’t be that guy,” and “Don’t forget the children.” If you’ve spent any time online, you instantly recognize these to be meaningful and clear edicts. Champ is only half joking when she says her is responsibility is to keep things from “encroaching on Flickr’s serenity.”